Our eyewear is chosen from a handful of independent, carefully selected, design and craft-led brands. All of our brands occupy that sweet spot between mass production and cottage industry. Meaning that they all have creative freedom to make the eyewear they want without losing their passion and without limits. They all work in an environment where they can be enthusiastic and enjoy what they are doing which of course is reflected in the eyewear they make.
There is a story behind all the eyewear we curate. In most cases the story begins with a friendship that leads to a partnership that leads to the creation of something special. They all love creating and re-inventing classic designs we like to discover them and are even working on our own original designs. The raw materials used and the level of craftsmanship that goes into all our eyewear is second to none. We want to be proud of what we make and what we sell. Design and craftsmanship together are important, it’s no good having one without the other, so we ensure that all of the brands we curate have an eye on both.
We like making the experience of having your eyes examined or checked a pleasant one. There is no need to be aloof or pushy, we like to be affable. Our eye tests and consultations are thorough, we don’t like cutting corners and we take the time we need to do it well. We can supply any contact lens and the price remains the same for delivery anywhere in the UK most lenses are next day delivery. We only use Zeiss lenses in the glasses we make, the technology and precision that goes into their lenses is the best in the business.
For every pair of glasses there are three components: the eye test, the lenses and the frame. We offer all three either separately or at complete package prices. Our complete prices include a very generous discount. If you have your eye test separately with us and return later to buy our complete eyewear we’ll deduct the price of the eye test from the complete price. We compete on price without compromising our standards.