SALT. is an acronym for the 3 main elements of nature…Sea, Air, Land & the Timeless connections we, as human beings, have with them. Born on the coast of California in 2006, SALT. combines premium materials with refined Japanese craftsmanship creating superior eyewear offerings. The brand draws inspiration from all forms of effortless beauty and their timeless connection. Nature, Architecture, Music and Film are design triggers that help shape each collection. For those who crave more out of the product experience and appreciate simple things made well. SALT. eyewear can be found in our CULT collection.